+How Rotate° built a 2M users a month e-commerce for Chillyâsâ¡ð ¶ââð ºâ¡âð Žï»¿â¡ï»¿ð Žï»¿ð ¹âââ¢ð µâââ£ï»¿ââ¡â£ï»¿ð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â¢ï»¿ð ºï»¿ð žâââð ·ââð ³â¡ââ âââ¢ð µââð ³â¡â£â¡â£â¡ââ¡â¢â¢ð µâð ºâð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â£ï»¿ââ¡â£ï»¿ð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â¢ï»¿ð ºï»¿ð žâð ºï»¿â â£ï»¿ð Žâ¡â£ï»¿ð ºâ¡ââð ºï»¿ð Žâ¡â£ï»¿â ð žâ ð ºâ¡â£â¡ð Žâ¡ââ â¡â¢âð ºâ¢ð ³â¢ââ¢ââ¢ð ³â¢ð ³â¢â¡âð ºï»¿ð Žâ¡â£ï»¿â ð žâ¡â¢âð ºâ¢â¢â¢ð Žâ¢ð ³â¢â¢â¢ââ¢â â¢â â¢â£âââ¡ð ž
+How Rotate° built a 2M users a month e-commerce for Chillyâsâ¡ð ¶ââð ºâ¡âð Žï»¿â¡ï»¿ð Žï»¿ð ¹âââ¢ð µâââ£ï»¿ââ¡â£ï»¿ð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â¢ï»¿ð ºï»¿ð žâââð ·ââð ³â¡ââ âââ¢ð µââð ³â¡â£â¡â£â¡ââ¡â¢â¢ð µâð ºâð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â£ï»¿ââ¡â£ï»¿ð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â¢ï»¿ð ºï»¿ð žâð ºï»¿â â£ï»¿ð Žâ¡â£ï»¿ð ºâ¡ââð ºï»¿ð Žâ¡â£ï»¿â ð žâ ð ºâ¡â£â¡ð Žâ¡ââ â¡â¢âð ºâ¢ð ³â¢ââ¢ââ¢ð ³â¢ð ³â¢â¡âð ºï»¿ð Žâ¡â£ï»¿â ð žâ¡â¢âð ºâ¢â¢â¢ð Žâ¢ð ³â¢â¢â¢ââ¢â â¢â â¢â£âââ¡ð ž
With a distributed technology stack powering the website, Chilly's e-commerce scales in real time even with 200k concurrent users spikes.â¡ð ¶ââð ºâ¡âð Žï»¿â¡ï»¿ð Žï»¿ð ¹âââ¢ð µâââ£ï»¿ââ¡â£ï»¿ð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â¢ï»¿ð ºï»¿ð žâââð ·ââð ³â¡ââ âââ¢ð µââð ³â¡â£â¡â£â¡ââ¡â¢â¢ð µâð ºâð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â£ï»¿ââ¡â£ï»¿ð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â¢ï»¿ð ºï»¿ð žâð ºï»¿â â£ï»¿ð Žâ¡â£ï»¿ð ºâ¡ââð ºï»¿ð Žâ¡â£ï»¿â ð žâ ð ºâ¡â£â¡ð Žâ¡ââ â¡â¢âð ºâ¢ð ³â¢ââ¢ââ¢ð ³â¢ð ³â¢â¡âð ºï»¿ð Žâ¡â£ï»¿â ð žâ¡â¢âð ºâ¢â¢â¢ð Žâ¢ð ³â¢â¢â¢ââ¢â â¢â â¢â£âââ¡ð ž
Thanks to modular blocks and an intuitive user interface, speed of development on DatoCMS is radically faster than on traditional solutions.â¡ð ¶ââð ºâ¡âð Žï»¿â¡ï»¿ð Žï»¿ð ¹âââ¢ð µâââ£ï»¿ââ¡â£ï»¿ð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â¢ï»¿ð ºï»¿ð žâââð ·ââð ³â¡ââ âââ¢ð µââð ³â¡â£â¡â£â¡ââ¡â¢â¢ð µâð ºâð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â£ï»¿ââ¡â£ï»¿ð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â¢ï»¿ð ºï»¿ð žâð ºï»¿â â£ï»¿ð Žâ¡â£ï»¿ð ºâ¡ââð ºï»¿ð Žâ¡â£ï»¿â ð žâ ð ºâ¡â£â¡ð Žâ¡ââ â¡â¢âð ºâ¢ð ³â¢ââ¢ââ¢ð ³â¢ð ³â¢â¡âð ºï»¿ð Žâ¡â£ï»¿â ð žâ¡â¢âð ºâ¢â¢â¢ð Žâ¢ð ³â¢â¢â¢ââ¢â â¢â â¢â£âââ¡ð ž
One single DatoCMS instance manages content effortlessly in various currencies and languages.â¡ð ¶ââð ºâ¡âð Žï»¿â¡ï»¿ð Žï»¿ð ¹âââ¢ð µâââ£ï»¿ââ¡â£ï»¿ð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â¢ï»¿ð ºï»¿ð žâââð ·ââð ³â¡ââ âââ¢ð µââð ³â¡â£â¡â£â¡ââ¡â¢â¢ð µâð ºâð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â£ï»¿ââ¡â£ï»¿ð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â¢ï»¿ð ºï»¿ð žâð ºï»¿â â£ï»¿ð Žâ¡â£ï»¿ð ºâ¡ââð ºï»¿ð Žâ¡â£ï»¿â ð žâ ð ºâ¡â£â¡ð Žâ¡ââ â¡â¢âð ºâ¢ð ³â¢ââ¢ââ¢ð ³â¢ð ³â¢â¡âð ºï»¿ð Žâ¡â£ï»¿â ð žâ¡â¢âð ºâ¢â¢â¢ð Žâ¢ð ³â¢â¢â¢ââ¢â â¢â â¢â£âââ¡ð ž
The need to support Chillyâs explosive growthâ¡ð ¶ââð ºâ¡âð Žï»¿â¡ï»¿ð Žï»¿ð ¹âââ¢ð µâââ£ï»¿ââ¡â£ï»¿ð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â¢ï»¿ð ºï»¿ð žâââð ·ââð ³â¡ââ âââ¢ð µââð ³â¡â£â¡â£â¡ââ¡â¢â¢ð µâð ºâð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â£ï»¿ââ¡â£ï»¿ð ºï»¿â¢ï»¿ð žâ¡â¢âð ¹ï»¿â¢ï»¿ð ºï»¿ð žâð ºï»¿â â£ï»¿ð Žâ¡â£ï»¿ð ºâ¡ââð ºï»¿ð Žâ¡â£ï»¿â ð žâ ð ºâ¡â£â¡ð Žâ¡ââ â¡â¢âð ºâ¢ð ³â¢ââ¢ââ¢ð ³â¢ð ³â¢â¡âð ºï»¿ð Žâ¡â£ï»¿â ð žâ¡â¢âð ºâ¢â¢â¢ð Žâ¢ð ³â¢â¢â¢ââ¢â â¢â â¢â£âââ¡ð ž
As a long-term partner, Rotate° followed closely Chillyâs plan to go from an ambitious start-up to a global lifestyle brand in a couple of years.
To prevent the brandâs explosive growth from becoming an infrastructure nightmare, Rotate° had to find a solution that would free them from database management, server stability, and security.
They wanted to create a stable, fast, and secure architecture that could infinitely scale with the rising popularity of Chillyâs.
A worry-free stack
Rotate° has decided to invest in a distributed technology stack to move away from the monolithic model that would have required daily care of databases, servers, and security.
With more than twenty serverless functions ready to spin up on-demand based on site traffic and DatoCMS to manage the stability and security of the content, the Rotate° team can now work on things that make the difference for an e-commerce.
âWith DatoCMS, our clients do not need to pay money to us to manage infrastructure so that we can focus on the development of the product. As an agency, this is the way it should always be,â says Jim Tattersall, founder and CTO of Rotate°.
The new architecture manages to serve content to 2,000,000 people a month, with peaks of 125,000 concurrent users effortlessly.
We do not need to worry about scaling and stability with DatoCMS. Chillyâs took a prime time tv ad campaign out and they asked us âWhat we need to do to prepare for the traffic spikes?â and we said ânothingâ.
More than just stability
DatoCMS provided more value to Rotate° than just an easy to manage architecture.
Moving to a Content-as-a-Service model allowed Chillyâs to manage one single website serving over 35 territories, selling products in various currencies and languages with content managed effortlessly from a single hub.
Rotate° also used DatoCMS to build dynamic pages for new customers based on their acquisition path and purchase intent, to tailor the âpost-clickâ experience further and increase their propensity to purchase.
The speed of development with DatoCMS is radically faster than any other system we used in the past.
Get to know Rotate°
Rotate° is an agency focused on design, development & marketing for eCommerce brands in the Luxury & Lifestyle sectors based in London. They help ambitious brands to thrive online with cutting-edge technologies and personalized solutions. If you want to know more about Rotate°, take a look at studiorotate.com.